Professional Development 

Public Relations - Strategy - Reputation Management

Leading organizations across the country have received a significant return on investment when they have given their associates access to workplace learning programs offered by industry experts.  

Public relations has a direct impact on your organization's operations. CurranPR’s Dan Curran is an engaging speaker who has conducted professional development sessions for organizations across the country engaged in the following industries:

• Aerospace
• Agriculture
  
• Association
• Economic Development
  
• Energy
  
• Finance
  
• Fitness
  
• Forestry
  
• Government
  
• Health Care
  
• Law Enforcement
  
• Life Sciences
  
• Logistics
  
• Manufacturing
  
• Military
  
• Nonprofit
• Real Estate
  

The following sessions are currently available only from Curran Public Relations. We would be pleased to work with you to create a training program customized to meet the specific needs of your organization. 

Session Title:  Media Training for the Professional                   
(Topic:  Media training. Length: 2.5 - 4 hours.)
Experts say “the time to develop a relationship with the media is before the front desk calls to say there is a video crew on their way to your office.” And, the best time to prepare for how to handle an interview is long before someone sticks a microphone in your face and requests a comment. Learn from Dan Curran, a 25-year veteran of the public relations industry, about how to present yourself on camera, how to handle phone and in-person interviews, and how to safeguard your organization’s reputation by being a credible spokesperson. Your next crisis could happen tomorrow. Prepare today. 
Presenter:  Dan Curran, President of Curran Public Relations. 

Session Title:  In the News: You and the Media     
(Topic:  Media planning. Length:  2.5 hours.)
Members of the media can have a major impact on your operation. Since you can never turn them off totally, the key becomes learning how to put yourself ahead of the pack in dealing with them. This session will pull back the curtain on typical members of the media and what they’re after. You will learn how to plan your media relations year, package your story to get the media attention you deserve, create a better image for your organization, and fend off marketing, and possibly legal, problems in the process. 
Presenter:  Dan Curran, President of Curran Public Relations.

Session Title: PR Really Matters...When it Comes to Generating Leads 
(Topic:  Using PR to hit sales targets. Length:  2.5 hours.)
In every industry, increased visibility in your marketplace can lead to higher volumes for your targeted service and product lines. Learn from Dan Curran, a 25-year veteran of the public relations industry about how to create a public relations and marketing plan that will help you increase your visibility and build sales, market share and brand trust. 
Presenter:  Dan Curran, President of Curran Public Relations. 

Session Title:  To Social Media or Not to Social Media, That is the Question 
(Topic:  Social media's impact on the marketplace. Length:  2.5 hours.)
The fastest growing Facebook demographic is women over the age of 50. Professionals use LinkedIn as one of their leading referral sources. Consumers often turn to their own social network for advice before making a major decision. If you don’t exist in the world of social media, to some people you may not exist at all. Hear from PR industry expert Dan Curran on the hows, whys and wherefores of social media and how it can help your organization. 
Presenter:  Dan Curran, President of Curran Public Relations.

Session Title:  Social Media 101 for Leaders
(Topic:  Social media for CEOs and directors. Length:  1.5 - 2 hours.)
You have most likely heard of Facebook and Twitter. Chances are that you have a LinkedIn profile. But have you ever heard of Yelp! or SnapChat? Do you have a thorough understanding of how social media can impact your organization? Does your team benchmark their online performance using analytics? Have you created a social media governance policy? In this one-on-one confidential briefing, PR leader Dan Curran shares with you his in-depth knowledge of social media so you can speak about it with confidence when dealing with your direct reports, create effective policies and take full advantage of all that social media has to offer. 
Presenter:  Dan Curran, President of Curran Public Relations. 

Information regarding fees, scheduling and customized training sessions is available upon request by visiting the Contact Us page.  

We look forward to working with you!